It's a fair question - Why should you list your home with me? My answer - I've worked extremely hard to build the toolbox for effective marketing and positioning to get your home sold on your timeline, for top dollar, on preferred terms. The value I provide comes in the form of Analysis, Client Consultation, Marketing, Staging, Negotiation, and Process Management. I work hard for my sellers to make this happen. I can't distort reality, but I do hustle, tweak, and improve. I actually care that your listing is successful. What does that actually mean? Let's break it down:
I perform a deep CMA on your property to price it accordingly. I always say - I control the process, my clients control the decisions. The CMA Price can go up or down based on conversations with the client based on timing or terms desired, and where the motivations lie. This is a consultation session that includes positioning in the market relative to other properties for sale. I look through this analysis - particularly at the most similar and competitive properties, and we discuss those offerings relative to our listing. We do this for the list price, and we adjust as needed throughout the listing period to meet the client's goals. We may also do a "Buyer's Eyes" showing day where we tour the competing properties to be sure we are positioning the property correctly in the market.
It's no secret that a property in turnkey condition will sell quicker and for more money than the same house with maintenance items, outdated features, or worse! Certainly, I can sell either - but the condition will dictate the price and can affect timing. I've developed a solution to Fix, Refresh, or Remodel a home pre-listing, and the seller doesn't have to pay until a successful closing (No Fees, No Interest Charges, No Upcharges). The price for the work is competitive, fixed bid, and there is no scope minimum or maximum. The focus is on improvements that will provide an ROI. I have an entire page on my website explaining this process - check it out here.
Nearly every property needs some work before going to market. I have a fantastic solution for that.
Staging a home is crucial. I have great staging partners who will work with what you have - decluttering and staging your items, and I have partners who can do full-service staging - bringing their own items to a blank slate. Keep in mind - if we want to get top dollar - I am not selling your home… I am selling buyers THEIR home. I feel so strongly about this, that I offer my listing clients free staging. This includes the ability to stage one living room, one dining room, the kitchen, the primary bed/bath, and the powder or main bath. I want us to have success together - and I feel strongly a staged home will sell quicker and for more.
Once the home is refreshed and staged properly, my expert photographer partner will come in to do his magic. I’ve worked with him for many years, and he has a true skill that benefits my business and my clients. See his work in a variety of settings on my Featured Properties Page. His capabilities include Still Photography, Immersive Virtual Tour, and Drone Photography for listings that can benefit from it.
Once I get the professional photos back, I curate a presentation to appeal to the ideal buyers of your home. This will be presented on the MLS, the various Real Estate Portals (Zillow, Redfin, etc.), and my site via a Unique Property URL. This will set the tone for our mail, digital, and social media outreach marketing.
Once the presentation is developed - I will kick off my digital marketing tools. I use the premier real estate digital marketing toolset available to create more than awareness for a listing. My tech partner leverages the algorithms at various social media and tech platforms to target individuals actively searching for your home. I invest in this tech because most buyers see a home first online. This drives serious buyers to your listing and can result in a sale.
Real Estate is a small world, and real estate agents are notorious for running around like crazy. When a listing goes live, I communicate with my sphere of real estate colleagues to make sure they are aware of the listing. I also know how to use the MLS so that I can message any agent that has a buyer search whose criteria match our listing. It’s amazing how many times a buyer who is looking casually can come forward for a unique offering. This is one more hustle move that can make a difference.
I create local awareness for a listing with signage, open houses, directional signs during an open house, and social media posts to local Facebook groups (where available). Further, I mail to a neighborhood. Nobody loves your neighborhood more than your neighbors - and they have friends and family who may be looking. If we have the lead time - I will mail a Coming Soon Postcard - and I’ll always mail a Just Listed Postcard for maximum top of mind.
I also provide custom-designed flyers for your listing for those walking or driving by, and I provide high-end custom brochures for potential buyers to take from the showing to remember the property and reference throughout their next few days as they consider the offering.
In coordination and at the preference of the client - I’ll hold a Broker Open House, a Neighborhood Open House, and regular Open Houses throughout the listing period to give agents and potential buyers access to see the offering. Open Houses are back and they make a difference!
If you’d like to see some of the homes I’ve sold, please visit my listings page here.
If you’d like to read reviews from clients, please visit my testimonials page here.
As you might have noticed - I will invest a considerable outlay of investment and time and I hustle at every stage with curated, bespoke marketing to create awareness about your listing, sell more quickly than the market average, and sell it for top dollar. I would love to earn your business. Please call or text me today at (720) 955-8337, book a meeting on my calendar, or fill out the form below to talk about your potential listing.
Nick Crothers is your expert for buying and selling homes in Boulder, Denver, and the surrounding communities. NickCrothers.com is our digital asset to provide real-time listed properties, current trends, and sold data across the front range from Fort Collins to Castle Rock.
